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Financial or strategic controls?: An Anglo-German case study

Christopher Carr, Cyril Tomkins and Brian Bayliss

European Management Journal, 1994, vol. 12, issue 1, 102-113

Abstract: This article examines a successful Anglo-German joint venture in order to compare approaches in the two countries when faced with the same strategic investment decision. The case uniquely illustrates some of the key contrasts found in a more extensive study of strategic investment decisions involving 24 British and 25 German vehicle component companies. This has been financed by the Institute of Chartered Accountants in England and Wales, to whom a report is now being submitted. The contrast was pronounced. The German company's approach was primarily driven by strategic considerations both in respect to its investment decisions and subsequent control processes, and financial targets were explicitly played down; whereas the British company's approach was primarily driven by financial considerations on both counts. The German company has performed more successfully and its distinctive approach proved decisive in ensuring the success of this major investment. British companies may need to adopt a more strategic emphasis in the face of international competition.

Date: 1994
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