Revisiting communication: A 'new way' to manage it

Pierre Casse

European Management Journal, 1994, vol. 12, issue 3, 253-258

Abstract: Communication is not the process by which managers and business leaders understand each other. That traditional view is doomed to failure: we continually misunderstand each other. Pierre Casse puts forward a new ideal model in which communication is the process by which human beings create each other -- they learn from one another and take advantage of communication breakdowns. A three-step approach and quiz-kit is suggested which will improve interaction with others. Also, four mind-sets and four communication styles are demonstrated. The article concludes with guidelines and golden rules on creative communication.

Date: 1994
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