Corporate strategic tasks

Arnoldo Hax and Nicolas Majluf

European Management Journal, 1994, vol. 12, issue 4, 366-381

Abstract: This article chooses to deal exclusively with one perspective of strategy - corporate strategic tasks. There are three different imperatives here -leadership, economic and managerial, that are useful to characterize these tasks. Again, a focus is made on the second and third of these imperatives. Arnoldo Hax and Nicolas Majluf identify eight corporate tasks associated with the economic imperative of corporate strategy, and two further ones with the managerial imperative. They illustrate the corporate strategic tasks in a strategic planning framework by reference to the case of Procter and Gamble using publicly-available information. The authors are confident that the disciplined-process they describe, leading towards the ten corporate strategic tasks, will improve managers' understanding of corporate strategy.

Date: 1994
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