 Understanding the arrival of limited line discount stores in BritainSteve Burt and Leigh Sparks European Management Journal, 1995, vol. 13, issue 1, 110-119 Abstract: Gorcery retailing in Great Britain has not had the best of times in recent years, particularly in comparison to other European countries and retailers. Attacked on the one hand by the Press and city analysts for their pricing and accounting policies and confronted on the other hand by a wave of incoming discount operators, the leading food multiples have had to rethink their tactical and strategic positioning. This rethinking has thus far focused on tactical price positioning and sub-brand developments to face down price competition accounting policy restructuring to assuage City fears and the beginnings of strategic responses through experiments with new formats. This paper by Steve Burt and Leigh Sparks aims to inform the debate and consideration of change in the grocery market in both Britain and continental Europe as a whole. It endeavours to provide an understanding of reasons for the current changes, focusing in particular on the arrival of the limited line discount store in Britain and through a retail format analysis, suggests likely directions for the future. Date: 1995 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:13:y:1995:i:1:p:110-119 Ordering information: This journal article can be ordered from Access Statistics for this article European Management Journal is currently edited by Michael Haenlein More articles in European Management Journal from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.