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Are national stereotypes discriminating?

Paul Burns, Andrew Myers and Andrew Kakabadse

European Management Journal, 1995, vol. 13, issue 2, 212-217

Abstract: Much of the work on stereotypes has focused on discrimination for women and minorities in the workplace. Stereotypes, however, can also exist among managers, potentially influencing their judgement when undertaking business deals with counterparts from other countries. Paul Burns, Andrew Myers and Andrew Kakabadse present results from a survey that was carried out by the 3i/Cranfield European Enterprise Centre at Cranfield. Over 1,000 managers from SMEs in France, Germany, Italy, Spain and the United Kingdom responded to the survey. Each manager scored their country and the remaining countries on a number of criteria, the key ones being trust, punctuality, humour, competence and reliability. The survey highlights a number of differing perceptions that managers have of managers from other nations. For example, British managers rate themselves highly on competence, whereas other European managers, notably from Italy and Spain, do not rate them as high. Such perceptions could lead to discrimination when choosing a European supplier for example.

Date: 1995
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