Organising for competitive advantage

Cliff Bowman and Simon Carter

European Management Journal, 1995, vol. 13, issue 4, 423-433

Abstract: Following a review of recent trends and developments in competitive strategy, the competitive environment of companies, and links with the organisational structure of firms, Cliff Bowman and Simon Carter consider a case study of Baxi Heating in the UK, a company which has recently undergone major changes to its competitive strategy and its organisational structure. The case study is then used to answer the authors' central question -- how should a firm be structured to deliver sustainable competitive advantage? A generic structure is suggested called the 'machine adhocracy' which can help to deliver sustainable advantage. Suggestions for further research are also made.

Date: 1995
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