Take time to think out your business challenges

Werner Ketelhöhn

European Management Journal, 1995, vol. 13, issue 4, 443-451

Abstract: Werner Ketelhöhn presents a 'Thinkout' approach to strategic management which results in empowered management teams, able to exploit new market opportunities. Thinkouts involve management teams breaking away from everyday operations to think through the company's strategic challenges under the leadership of an outside facilitator. The process involves first an industry analysis, and then solving a family of challenges such as: creating customer commitment, lowering delivered costs, rationalizing plant distribution, and managing flows through the company's business system. Task alignment is an important objective of achieving challenges. The method has been tried and tested with such companies as Norsk Hydro, Uponor Oy, Caterpillar Overseas and several others in Brazil and Latin America.

Date: 1995
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