Corporate integration and market liberalisation in the EU

Andrew Millington and Brian Bayliss

European Management Journal, 1996, vol. 14, issue 2, 139-150

Abstract: In this article the implications of the Single European Act for corporate strategy are explored through a study of integrated production in the EU. The results suggest that corporate strategy will continue to be dominated in most industries by national rather than global or European considerations since cultural and economic barriers to entry will continue to segment the European market in most industries. Corporate decision-makers should therefore focus on the underlying characteristics of the industry and national market rather than planning within a 'Single Market'. If the European Commission wishes to encourage the development of firms which can compete on a global scale they should focus on effective deregulation in these industries rather than dissipating efforts through the pursuit of deregulation in a range of industries where, because of structural characteristics, efficiency gains are likely to be small.

Date: 1996
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