Shifting the strategic management paradigm

John Camillus

European Management Journal, 1997, vol. 15, issue 1, 1-7

Abstract: Traditional theory and practice of strategic management explains the behavior of organizations in their business environments. Current turbulence means traditional models of strategic management are having to give way to alternative explanations. John Camillus reviews the 'predictive' and 'learning' paradigms accepted in the early evolution of strategic management, and points out their weaknesses in the face of massive discontinuous change, both external and internal to the company. New forms of organization have arisen in the current climate of change which are better explained by a 'transformational' paradigm which is pro-active and well-suited to bridge discontinuities. The author provides corporate examples of the adoption of the new paradigm.

Date: 1997
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237396000680
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:15:y:1997:i:1:p:1-7

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().