A view about 'vision'

Neal Thornberry

European Management Journal, 1997, vol. 15, issue 1, 28-34

Abstract: 'Vision', as a term and a concept is not at all well-understood by business leaders. There are many differing interpretations. Neal Thornberry describes the key components of vision, and argues that much of the ability to be visionary can be taught in business schools and training sessions. Vision is not a passing fad; it will become an increasingly important part of an organization's struggle to be fast, flexible and competitive. Seven conclusions are made which will enable senior managers to participate in and better manage the visionary process.

Date: 1997
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