Business use of the internet: Strategic decision or another bandwagon?

Neil McBride

European Management Journal, 1997, vol. 15, issue 1, 58-67

Abstract: Using the results of a Survey, this article suggests that organisations join the Internet without considering its role in their strategy. Firms' reasons for joining, expected benefits and strategy are driven more by their perceptions of the Internet as providing a new market place and offering leading-edge technology rather than any cool-headed consideration of its value to the firm. The article by Neil McBride offers an approach to Internet strategy in which the firm decides on its extent of involvement; applies management tools such as the IT strategic grid and the value chain to identify suitable opportunities to exploit the Internet; identifies the benefits of access and plans their delivery; develops the firms' policies on Internet access; and develops an implementation plan. Finally, it recognises the need for an evolving strategy and proposes an incremental development approach based on value analysis.

Date: 1997
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237396000746
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:15:y:1997:i:1:p:58-67

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().