So you want to integrate Europe: How do you manage the process?

Alice De Koning, Paul Verdin and Peter Williamson

European Management Journal, 1997, vol. 15, issue 3, 252-265

Abstract: This article, by Alice de Koning, Paul Verdin and Peter Williamson contributes to the debate on corporate European integration. The focus of their research is on how the process of transition from fragmented, nationally-dependent organizations towards more integrated, European regional networks can be managed and a successful outcome achieved. The authors stress the importance of choice of process as determining both success and type of integration achieved. They create a framework which emphasizes the options facing managers relating existing organizational structure, change culture and market conditions to effective choice of integration processes. Ten key aspects of managing the integration process are suggested to be of critical importance for success. A forward-looking question for research is -- how an organization selects or evolves an appropriate path to integration for itself.

Date: 1997
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