Protecting the core competencies of a company: Intangible asset security

Michael Harvey and Robert Lusch

European Management Journal, 1997, vol. 15, issue 4, 370-380

Abstract: Security of corporate assets has become a major concern for many companies. The protection of tangible assets costs US companies nearly $30 billion a year. But is the true value of these companies being protected? Intangible assets are integral to the value of a company, yet little is done to ensure their safety. This article examines the role intangible assets play in the core competencies of businesses and how these assets can be protected from losing value over time.

Date: 1997
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