Partnering with Russia's new entrepreneurs: Software tsarina olga kirova

Daniel McCarthy, Sheila Puffer and Alexander Naumov

European Management Journal, 1997, vol. 15, issue 6, 648-657

Abstract: This article focuses on a Russian woman entrepreneur who established a very successful software firm under license from an American software company. The case illustrates a productive and successful partnership between a Western company and a new Russian entrepreneur. Recent developments in Russian entrepreneurship are reviewed, and the selection of Russian entrepreneurs as business partners is evaluated. The American company is described briefly, followed by an in-depth discussion of its Russian partner and founder, Olga Kirova. Conclusions and interpretations are offered on choosing the right Russian partners, assessing their personal values, objectives and leadership skills, being a good Western business partner, and considering Russian women as business associates.

Date: 1997
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