Strategic planning in a regulated trade bloc: The pharmaceutical industry in the European union

Peggy Chaudhry and Peter Dacin

European Management Journal, 1997, vol. 15, issue 6, 686-697

Abstract: This article reports the results of personal interviews with multinational managers regarding the changing business environment in the European Union (EU). The study investigates pharmaceutical executives' perceptions of significant issues facing their industry in the EU and what types of strategies these managers might consider undertaking to survive in this regional trade bloc. Mahon and Murray's (1981) typology of strategies for regulated industries is used to evaluate the interview data. Overall, the pharmaceutical managers exhibit a reactive response to the changing pharmaceutical marketplace. The article concludes with a discussion of potential strategies for dealing with the regulated framework governing this industry in the EU.

Date: 1997
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237397000522
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:15:y:1997:i:6:p:686-697

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().