Radical strategies for profitable growth

Peter Doyle

European Management Journal, 1998, vol. 16, issue 3, 253-261

Abstract: History suggests that the success of many of today's most admired companies is likely to prove illusory. All too often their current performance is not based on superior competitiveness and is not sustainable. Companies exhibiting high growth can be described as following one of three paths: radical, rational or robust growth strategies. Only the last offer competitive advantages which have the capacity to endure and to create long-term shareholder value. This paper explores and illustrates the characteristics of robust companies and contrasts them with those pursuing radical and rational growth strategies.

Date: 1998
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