Applying behavioral management in Eastern Europe

Fred Luthans, Alex Stajkovic, Brett C. Luthans and Kyle Luthans

European Management Journal, 1998, vol. 16, issue 4, 466-475

Abstract: As posed in the title, the authors make a case for the use of behavioral management as a pragmatic and effective way to help East European managers improve employee performance. After providing the cultural and theoretical grounding for the use of a behavioral approach, the five-step O.B. Mod. model is presented. The successful use of O.B. Mod. in a Russian factory is given detailed attention and then the case is made for using this approach in all Eastern European organizations. Particular attention is given to the nature and power of contingently administered social reinforcers to increase employee performance at no cost. The authors conclude that this approach can help meet the competitive challenges Eastern European management faces now and in the future.

Date: 1998
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