A network approach to alliance management

Geert Duysters (), Ard-Pieter de Man and Leo Wildeman

European Management Journal, 1999, vol. 17, issue 2, 182-187

Abstract: In this article, three managerial challenges for managing networks are described. They involve a different view on strategic choice, managing alliances as a portfolio (and not as dyadic relationships) and new tasks for top management. Finally, some practical tools are presented which firms use to manage their networks.

Date: 1999
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