It's a whole new ball-game

David A. Soberman

European Management Journal, 1999, vol. 17, issue 3, 290-295

Abstract: Today, a big challenge for business is dealing with the change created by the information revolution. The industrial revolution created the need of urbanization, mass production created homogeneity in consumption patterns and mass media created tremendous homogeneity in the news and information that people are exposed to. The information revolution has the created (1) the opportunity for individuals to work and buy at home, (2) the opportunity for firms to implement 'mass customization' and provide customized offerings for smaller segments of customers and (3) tremendous splintering in the channels that people use to exchange information. The information revolution effectively has the ability to reverse characteristics that are prototypical of 20th century society. To deal with these 'reversals', a successful firm will have to use information technology to understand both itself and its customers better.

Date: 1999
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237399000080
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:17:y:1999:i:3:p:290-295

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().