Business strategies and IT outsourcing: the case of CompuNet AG

Claudia Loebbecke and Tawfik Jelassi

European Management Journal, 1999, vol. 17, issue 6, 615-624

Abstract: This case describes the strategic challenges faced by CompuNet AG in 1995. After a phenomenal expansion from being a small IBM reseller to becoming a leading multi-vendor systems integrator in Germany, the company suffered, in the 1994/95 fiscal year, a dramatic decrease in profits. After a company overview and a description of CompuNet's management structure, the case analyzes the critical factors (both internal and external) that led to the company's success. These include winning prestigious projects, a remarkable public relations campaign, as well as the ability to adapt to rapidly changing customer demands and to manage the increasing business complexity. The case then focuses on the business and management factors that led to the new corporate results. It concludes by raising some issues concerning the business strategy that the company should follow in order to secure a better future in an increasingly competitive environment.

Date: 1999
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237399000523
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:17:y:1999:i:6:p:615-624

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().