Strategy from an individual perspective

Cliff Bowman and Véronique Ambrosini

European Management Journal, 2000, vol. 18, issue 2, 207-215

Abstract: In this paper we suggest that strategic change should be considered from an individual manager perspective. We believe that change can only take place in organisations if managers behave differently, if they engage in non-routine activities. We argue that managers engage in change activities if they perceive that the situation they are facing is uncomfortable. Their search for solutions can take multiple forms. However we suggest that change will be durable if managers believe in the actions they are taking and that this is most likely to happen if the managers have already experienced, in some way, the changes being proposed.

Date: 2000
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237399000924
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:18:y:2000:i:2:p:207-215

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().