Assessing the performance of strategic alliances:: matching metrics to strategies

Karen Cravens, Nigel Piercy and David Cravens

European Management Journal, 2000, vol. 18, issue 5, 529-541

Abstract: For many organizations, the current business environment compels the use of collaborative alliances as an important component of strategy. Consequently, the need to assess the performance of these alliances becomes a priority as more and more companies enter into such relationships. Analysis of alliance success during the last decade indicates that performance evaluation is a critical success factor, and the reality is that many companies do not develop and implement formal performance evaluation processes. It is often difficult to create a formal evaluation process due to the unique nature of the alliance structure. We propose the use of the balanced scorecard as a means to develop a formal assessment approach that links performance evaluation to the objective of the alliance. The result is a generic template that can be adapted to the specific alliance evaluation requirements of a particular organization.

Keywords: Strategic; Alliances; Balanced; Scorecard; Performance; Evaluation (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (10)

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