The converging business models of Internet and bricks-and-mortar retailers

Albrecht Enders and Tawfik Jelassi

European Management Journal, 2000, vol. 18, issue 5, 542-550

Abstract: The authors discuss the advantages and disadvantages of traditional store-based and online retailing. To minimise the drawbacks, the emerging trend in retailing is a covergence of the two business models of retailing. Several examples of major companies in 'bricks-and-mortar' and 'online retailing' are cited. In particular, it is pointed out that the stakes are not as clearly in favour of the pure Internet retailers, as often portrayed -- the quality of execution of the individual company is paramount.

Keywords: Bricks-and-mortar; Retailing; Online; Retailing; Internet; Electronic; Commerce (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (6)

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