Five styles of strategy innovation and how to use them

Pierre Loewe, Peter Williamson and Robert Chapman Wood

European Management Journal, 2001, vol. 19, issue 2, 115-125

Abstract: The authors draw on their study over the past three years of companies that introduced numerous successful new strategies -- and compare them to less innovative peers. They discovered, in particular, successful innovators used five distinct management styles, often at odds with each other, but with internally consistent routines. The five styles are explored in detail, with corporate examples. The challenge for managers is to mobilize many different parts of their organization to execute an appropriate style or styles of innovation. If successful, tremendous innovation breakthroughs are possible.

Keywords: Strategy; Innovation; Management; Styles; Innovation; Breakthroughs (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0263237300000815
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:19:y:2001:i:2:p:115-125

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().