Infomediation and competitive advantage in b2b digital marketplaces

Andrea Ordanini and Annalisa Pol

European Management Journal, 2001, vol. 19, issue 3, 276-285

Abstract: Digital platforms are radically transforming the organisational structure of value chains and the way companies organise their business. Because they are so complex, b2b networks are mainly involved in this process and new infomediaries are emerging to reorganise company relations. Apart from several articles, there has been little meaningful debate regarding the driving forces behind these changes. This paper focuses on the competitive role of these new actors, and provides a conceptual framework which aims to show how these new virtual infomediaries are affecting strategic company resources and reshaping the dynamics of competition. We present three European cases of b2b digital marketplaces to illustrate how competitive infomediation works.

Keywords: Internet; Business; to; business; Competitive; advantage; Infomediation; e-commerce (search for similar items in EconPapers)
Date: 2001
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