E-commerce in financial services:: An e-agenda for the corporate parent

Robert Park and Andrew Campbell

European Management Journal, 2001, vol. 19, issue 4, 417-423

Abstract: Following interviews with financial service companies in the European Union, the authors propose an 'E-Agenda' for corporate parents or corporate centres in the light of the Internet and e-commerce. The Agenda consists of three broad elements: Existing business initiatives; New business ventures; Corporate level strategy review. The parental role or model faces a large range of options as a result of the Internet and e-commerce; the authors' E-Agenda will help companies to navigate these options.

Keywords: Financial; services; Internet; E-commerce; Corporate; parenting; Corporate; strategy (search for similar items in EconPapers)
Date: 2001
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