e-Marketplaces:: Crafting A Winning Strategy

Peter Brunn, Martin Jensen and Jakob Skovgaard

European Management Journal, 2002, vol. 20, issue 3, 286-298

Abstract: Very little theoretical work has been done that truly helps e-marketplace managers understand and craft strategy. To help fill this gap the Temple Framework, which is introduced in this article, has been developed. This theoretical framework explains how e-marketplaces, in order to achieve success, must create a powerful setup (thus creating a strong strategic position) and meet the challenge of building liquidity and capturing value. It also suggests ways to meet this challenge as well as it explains the considerations that must go into designing each element of the setup. The Temple Framework has been extensively tested during the roll out of gatetrade.net, an ambitious e-marketplace founded by influential Danish companies with a European and international presence. In this article, gatetrade.net provides valuable insights on some of the lessons learned while working with the Temple Framework.

Keywords: e-Marketplace; Liquidity; Business; Model; Temple; Framework; Revenue; Model; Collaboration; Business-to-Business; e-Commerce; e-Business (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (16)

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