From Research to Practice via Consultancy and Back Again:: A 14 Year Case Study of Applied Research

Douglas Macbeth

European Management Journal, 2002, vol. 20, issue 4, 393-400

Abstract: The article will examine an extended case study (over 14 years) of the challenges of operating a mode 2 academic research project (which generated a unique diagnostic tool for use in business to business relationships) and then of converting academic theory into a practical application which has been used successfully in over 150 companies. The research process will be discussed and the difficulties of managing the operational management agendas along with the need to do rigorous academic work will be examined.

Keywords: Mode; 2; Academic; research; Operations; management (search for similar items in EconPapers)
Date: 2002
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