Do Large European, US and Japanese Firms Use Their Web Sites To Communicate Their Mission?

Barbara Bartkus, Myron Glassman and Bruce McAfee

European Management Journal, 2002, vol. 20, issue 4, 423-429

Abstract: While many firms have developed web sites, very little is known about how these sites are being used to communicate business strategy-related information to various constituencies. The purpose of this study was to examine whether large European, Japanese, and United States firms use their web sites to communicate their mission statements to stakeholders. The study found that mission-type statements can eventually be found on 66.7 per cent of the web sites of European firms, 50 per cent of Japanese firms, and 66.3 per cent of US firms. However, fewer than 10 per cent of companies, regardless of region, include mission statements on customer, employee, investor, or supplier pages.

Keywords: Mission; statements; Web; sites; Communication (search for similar items in EconPapers)
Date: 2002
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