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Stock Market Valuation with Real Options:: lessons from Netscape

Adrian Buckley, Kalun Tse, Herbert Rijken and Hans Eijgenhuijsen

European Management Journal, 2002, vol. 20, issue 5, 512-526

Abstract: Discounted cash flow is the main tool for valuing projects and companies. Real options techniques can augment valuation. The case of Netscape is used to demonstrate this. We begin with a defensive cash flow scenario. On top of this, we superimpose a number of real options valuations. Some experts would dispute our methodology because it is not built upon market-priced risk. Nonetheless, it provides an approximate valuation. We prefer equity valuation using various methodologies, including real options where appropriate, to arrive at a range of value. But we cannot, using financial logic, justify the high Netscape flotation price.

Keywords: Stock; market; valuation; Real; options; Volatility; Competitive; advantage; period (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (3)

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