Fostering Market Knowledge Use in Innovation:: The Role of Internal Brokers

Paola Cillo

European Management Journal, 2005, vol. 23, issue 4, 404-412

Abstract: Is market knowledge useful in generating innovation and why are some companies able to use market knowledge to generate innovation more than others? This article presents in-depth data on four companies facing the challenge of continuous innovation in different industrial settings and shows how companies rely on the use of internal knowledge brokers to: (a) absorb market knowledge; (b) drive knowledge sharing, and (c) favor the process of innovation. The empirical analysis allows us to make a detailed taxonomy of brokers that might achieve different objectives for firms bent on innovation.

Keywords: Market; knowledge; Innovation; Knowledge; brokers; Knowledge; use (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (9)

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