The impact of multi-access technologies on consumer electronic auctions: A comparison of markets in China and the Netherlands

ShengYun Yang and Eric van Heck

European Management Journal, 2009, vol. 27, issue 1, 47-63

Abstract: Summary An investigation of the pervasive impact of multi-access technologies, i.e. the internet, wireless data, wired and wireless voice, and interactive TV, on consumer electronic auctions was carried out in the Dutch market by some researchers. This article extends the analytic generalizability of their research findings through a replication study in the emerging markets of China. By comparing the empirical research findings, we reveal that there is no significant difference in the impacts of multi-access technologies on consumer electronic auctions within dissimilar contexts; as long as both the business and the technologies are prevalent. This affirms the argument that the use of more sophisticated multi-access technologies has positive effects on the maturity level of exchange processes and stakeholders interactions in consumer electronic auctions, thereby leading to an increase in the expected success of the auctions.

Keywords: Electronic; auctions; Multi-access; technologies; Maturity; level; Exchange; process; Stakeholders; Customer; perceived; value (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S026323730800087X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:27:y:2009:i:1:p:47-63

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().