Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology

Rozenn Perrigot, Gérard Cliquet and Isabelle Piot-Lepetit

European Management Journal, 2009, vol. 27, issue 4, 268-280

Abstract: Summary This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of hotel chains in the French market. It is shown that plural form chains have a significantly higher average efficiency score than predominantly franchised and company-owned ones. Managerial implications are drawn for managing hotel chains.

Keywords: Plural; form; Franchising; Hotel; industry; Data; envelopment; analysis; Technical; efficiency; Scale; efficiency (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (29)

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