Market characteristics and regionalisation patterns

Sandra Seno-Alday

European Management Journal, 2009, vol. 27, issue 5, 366-376

Abstract: Summary This study seeks to map out the regionalisation patterns of the world's largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisation-globalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisation-globalisation debate are explored, with a particular focus on measure development.

Keywords: Internationalisation; Regionalisation; Regionalisation; patterns (search for similar items in EconPapers)
Date: 2009
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