Validating effectual orientation as strategic direction in the corporate context

Dorothea Werhahn, René Mauer, Tessa C. Flatten and Malte Brettel

European Management Journal, 2015, vol. 33, issue 5, 305-313

Abstract: This paper takes the concept of effectuation – a collection of entrepreneurial heuristics – from the individual level to the firm level. On this level, effectuation can be understood as strategic direction reflecting a mindset that emphasizes the entrepreneurial behavior of employees. Based on an extensive literature review, a series of pre-tests, and two large survey-based studies of German companies, we describe, develop, and validate a multidimensional measure of effectual orientation.

Keywords: Effectuation; Orientation; Corporate; Scale development; Behavior (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (29)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:33:y:2015:i:5:p:305-313

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DOI: 10.1016/j.emj.2015.03.002

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