Pro-innovation culture, ambidexterity and new product development performance: Polynomial regression and response surface analysis

Kyootai Lee, Han-Gyun Woo and Kailash Joshi

European Management Journal, 2017, vol. 35, issue 2, 249-260

Abstract: This study examines the intervening role of organizational ambidexterity in the relationship between pro-innovation culture and new product development (NPD) performance. The results indicate that organizational ambidexterity positively mediates the relationship between pro-innovation culture and NPD performance. The results show that when both exploration and exploitation are increased simultaneously, after an initial decline, NPD performance shows a rising trend. NPD performance tends to decline generally when there is an imbalance between the two though the plateau is at a point where exploitation is slightly higher than exploration. Additionally, pro-innovation culture can increase the gap between exploration and exploitation for exploration-oriented firms, which can lower their NPD performance. Overall, this study contributes to a deeper understanding of the underlying mechanisms that explain why firms with pro-innovation culture have higher NPD performance. Further, it enhances our understanding of the role of pro-innovation culture as an organizational context for building organizational ambidexterity, and provides new insights that can help reconcile the combined and balanced views of ambidexterity in enhancing NPD performance.

Keywords: Pro-innovation culture; Ambidexterity; New product development performance; Polynomial regression; Response surface analysis (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:35:y:2017:i:2:p:249-260

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DOI: 10.1016/j.emj.2016.05.002

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