Joint ventures -- The keys to success and some cautions
Patrice Renard
European Management Journal, 1985, vol. 3, issue 1, 39-47
Abstract:
Joint ventures are becoming an increasingly valuable medium for international co-operation, as witness the new ownership structure of EMJ! This article reports the highlights of a research study into the types and purposes of joint ventures, the practices which make them succeed, and some cautions about what might make them fail. The best ones arise where there is a spontaneious mutual interest and complementarity,and the people can work well together--but they are also carefully explored, evaluated, and negotiated, and provision is made for their orderly termination. This article explains how to get it right, and how to tell if it is going wrong.
Date: 1985
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