Theory of dogmatism, personality traits and shopping behavior

Justin Paul, Sahil Gupta and Shenki Tyagi

European Management Journal, 2023, vol. 41, issue 2, 302-311

Abstract: Drawing on the theory of dogmatism and personality traits, this research examines the consumers' shopping behavior and intentions. We propose a model, which incorporates the precepts of stubbornness and retail purchasing conduct. Data were gathered from 446 shoppers in India and analyzed using partial least squares-structural equation modelling (PLS-SEM). The findings indicate that consumers' personality, purchaser conduct, narrowing conduct, and dependability influence their buying behavior. Moreover, consumers’ purchasing goals are influenced by assurance, customization, brand value, and social appeal. The study has practical implications for marketing managers who are focusing on customers with dogmatic behavior.

Keywords: Dogmatism; Retail purchase intention; Social appeal; Young customers; Brand value; Young consumers (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:41:y:2023:i:2:p:302-311

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DOI: 10.1016/j.emj.2021.10.009

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