Successfully integrating organisations and cultures: A case study

Wim Broekhuysen

European Management Journal, 1988, vol. 6, issue 1, 81-84

Abstract: Several years ago, facing up to the need to be a global trader, Borg-Warner Chemicals developed a long-term strategy based on diversification and growth. This type of strategy, particularly where growth comes through acquisitions, joint ventures and possible greenfield site development, has a profound effect on the human resources function of any company. This article is intended as a route map around some of the more obvious minefields, and details the actual experience of Borg-Warner Chemicals (BW) as the majority shareholder of a joint-venture operation in Europe. In this case-study of the role of human resources in a joint-venture or takeover environment the company referred to is in rural France, but it could be logically anywhere around the world - the same basic rules apply.

Date: 1988
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