Perceived competitive influences and innovative behaviour

Kjell Grønhaug

European Management Journal, 1988, vol. 6, issue 3, 291-298

Abstract: The article looks at how firms' perceptions of competitive influences shape their innovative behaviour as they search for strategic advantage. In this exploratory piece of research, the author shows that firms take notice of a small number of competitors only, their perceived competitive position is very different from that measured "objectively", and that firms have programs which direct resources into innovative behaviour to meet competitive threats.*

Date: 1988
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