Tackling strategy management

Barry Goodier

European Management Journal, 1988, vol. 6, issue 4, 414-419

Abstract: Managing strategies in a one-man business is second nature to the entrepreneur. Strategic coordination becomes much more problematic as the company grows. In today's large multi-nationals, their size constantly threatens strategic lethargy and inertia. Only those companies which can manage their business strategies effectively in all levels of the enterprise are likely to survive and prosper against the competition. This paper seeks to describe how one manufacturing enterprise, as part of a very large marketing oriented multi-national, sets out to tackle this challenge.

Date: 1988
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0263237388900552
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:6:y:1988:i:4:p:414-419

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().