Global strategies of Philips

Gerrit Jeelof

European Management Journal, 1989, vol. 7, issue 1, 84-91

Abstract: The Philips Corporation will reach its hundredth anniversary in 1991. In this edited paper, first presented at Management Centre Europe's Top Management Forum in 1988, the author paints a picture of Philips' corporate mission to take the company up to that date. He is very mindful of important developments in the external world that are affecting the electronics industry, like the development of global markets and advances in technology. In the whirlwind of change taking place, Philips has stated its mission to increase profitability so as to maintain leadership in the industry. The actions being taken to achieve this are -- defining strategies, restructuring the organisation, better resources management and developing new corporate values.

Date: 1989
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