The effective development and evaluation of strategic options

Godfrey Devlin

European Management Journal, 1989, vol. 7, issue 1, 97-103

Abstract: The development and evaluation of strategic options is an important aspect of the strategic management process. It is fundamental if companies are to secure, maintain or enhance their competitive position. Few companies can claim to do this effectively because they either approach the selection process on too narrow or too broad a basis. This article provides senior management and others responsible for this task with simple guide-lines which facilitate the effective development and evaluation of strategic options.

Date: 1989
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