Competitive turning points: How to recognize them

Paul Strebel

European Management Journal, 1989, vol. 7, issue 2, 141-147

Abstract: Recognizing competitive turning points in an industry can make or break a company. Paul Strebel distinguishs two particular types of market turning points - standardization and rejuvenation. He tests this on data from a sample of all international strategic consulting projects undertaken for clients by IMEDE in a recent seven-year period. The results show a high proportion of clients had experienced one or other type of shift. With examples, the author maps out indicators which are helpful in identifying turning point types as well as factors which resist the changes taking place. Data from the strategic IMEDE projects is also used to demonstrate both turning point and resistor indicators.

Date: 1989
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