Commercial distribution: A word to the wise

Lluis Martinez-Ribes

European Management Journal, 1989, vol. 7, issue 2, 180-181

Abstract: What makes a retailer competitive? From the distribution point of view, there are essential requirements for survival - like well-located sales outlets - and there are proactive features. Among the latter, Lluis Martinez-Ribes explains that it is the single, well-defined concept which differentiates each establishment that really matters.

Date: 1989
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