Managerial perceptions of strategy and strategy change

Joyce S. Falkenberg and Kjell Gronhaug

European Management Journal, 1989, vol. 7, issue 2, 209-217

Abstract: This article explores how the strategic team perceives the strategy and strategy changes of their own company and its competitors. Findings from a case study covering both a period of "boom" and a period of "bust" demonstrated that the managers in the strategic team differed greatly in perception of their own company's strategy as well as of competitors' strategies. Moreover, the findings indicate that managers tended to focus their attention more on internal activities than on competitors and other external forces. Implications of the findings are highlighted.

Date: 1989
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0263237389900625
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:7:y:1989:i:2:p:209-217

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().