The ubiquitous MBA

Phyllis Iselin-Tremaine

European Management Journal, 1989, vol. 7, issue 2, 227-231

Abstract: Havoc reigns in the MBA market in Europe. The recent invasion of MBA "schools" has created a free-for-all in management education. Both business students and companies recruiting business graduates are at pains to separate real value from what is just hoax. The problem is that the same degree, the Master of Business Administration, is now being awarded for a wide array of very different programs. In Europe as well as the U.S., MBA degrees have been designed to serve people at various stages in their careers. Programs are tailored to the backgrounds and current circumstances of different groups. Diversity is a boon to the buyer - the corporate recruiter or the MBA candidate - provided quality is not sacrificed. All stand to gain from a clearer understanding of the essential ingredients of high-quality MBA education and, in fact, common factors contribute to quality across the whole range of MBA offerings.

Date: 1989
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