A different approach to sales forecasting: Using a spreadsheet

Ra Proctor

European Management Journal, 1989, vol. 7, issue 3, 358-365

Abstract: The author shows how spreadsheet software, based on IBM and compatible equipment, can be used in sales forecasting. It can be taken further to produce models of stock-holding in the leisure clothes sector, particularly in ladies' swimsuits, is demonstrated. The reader is taken through the practical steps of this model showing the spreadsheet as it appears on the screen. The power and flexibility of the spreadsheet is clearly shown.

Date: 1989
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