Organising for cultural diversity
Geert Hofstede
European Management Journal, 1989, vol. 7, issue 4, 390-397
Abstract:
Corporations operating across national borders and diversified into different types of business are bound to host considerable cultural diversity within their ranks. For an effective coordination of their various activities, cultural considerations should enter into the design of their corporate structure. This demands a cultural awareness on their management's side which does not belong to the classic selection criteria for successful managers. This article investigates the nature of national and business culture differences within corporations, and their implications for the structuring of the organisation. It suggests how the necessary cultural information can be collected.
Date: 1989
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