The need for a corporate strategy on risk management and risk transfer
Sue Braithwaite
European Management Journal, 1989, vol. 7, issue 4, 467-482
Abstract:
Accidents happen to companies every day, but only some are catastrophic. Minimising them is more than just insurance; the correct strategy is risk management and involves the development of a Disaster Plan and a Crisis Management Plan. Sue Braithwaite explores the setting-up and organisation of such plans which involve, among other things, the interrelationship and co-ordination of risks, responsibilities, back-up contact, support and communications, testing and insurance. She insists that a company's long-term viability must include a developed strategy on the management of risk, loss prevention and control and damage containment.
Date: 1989
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